A beginner’s Guide to Pinterest Board Ideas to Get Pinterest Working for You
Are you feeling stuck with Pinterest board ideas? Maybe you are confused about what is a Pinterest board or what type of Pinterest boards to have on your account to get Pinterest working for you. Or maybe you are struggling to come up with Pinterest board name ideas? Or just you are not even sure what Pinterest board ideas are for… No worries! We’ve all been there. This is the blog for you!
You may have started with Pinterest not that long ago and are finding all a bit confusing and literally have no Pinterest board ideas.
Or you may be you’re wondering: what is a Pinterest board ? No worries. No shame. We all have been there before! I’ll tell you all about it in a second. Believe me, it’s super simple!
Or perhaps you’ve had your Pinterest account for a while and are starting to work on how to optimise it to make it work for you. You’re scratching your head to get good Pinterest board ideas.
Or maybe you haven’t given much thought to what Pinterest boards are all about, let alone considered Pinterest board name ideas.
Or you’ve been reading that Pinterest board names and SEO are really important to get Pinterest working for you but you aren’t sure where to start.
Here is my simple guide to Pinterest board ideas to get Pinterest working for you and, importantly, grow your audience!
Because boards are your window displays on Pinterest.
They matter to be discovered.
They matter to get followed.
They matter to build an engaged audience to grow your online business.
So let’s start by tackling this essential question: what is a Pinterest board ?
And by the way, if you want to get 1-hour of video training absolutely for FREE, here is your instant access to my FREE Pinterest workshop:
Discover 7 amazing reasons why Pinterest will multiply your results.
Learn the strategies that work today on Pinterest (hint, hint! Pinterest has changed).
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Monetise your presence on Pinterest with or without a website or a blog in 4 different ways.
Let’s start first with the basis.
Pinterest boards are the way you organise the content on your Pinterest account. The best analogy for them is to compare Pinterest boards to the folders for the files in a computer or chapters in a book.
Pinterest boards are the place where you save, collect and organise pins.
Is that all you need to know related to this important question, what is a Pinterest board. No! There is more.
They help people looking at your Pinterest profile (your main Pinterest page) easily browse your content and explore ideas.
There are no predefined boards in Pinterest. You create them and organise them as you want, which is great as it give you plenty of opportunities to reach your audience!
One of my favourite things about Pinterest boards is that they allow you naturally to cater for different types of content and subjects in your profile.
In comparison Instagram is far more restrictive, as you’re expected to maintain consistency around one subject, restricting you in your expression of the full range of interests and activities you have.
So now that you have the answer to what is a Pinterest board, let’s look at an example of a Pinterest board so you see how they look.
Remember that Pinterest SEO is essential to get amazing traffic from Pinterest. Here is something very special for you:
There are always differences and nuances depending on your niche to define the most popular boards on Pinterest. There is not one answer that fits all for this question.
However, some generic elements are true across Pinterest.
People use Pinterest for:
inspiration
finding solutions, learning
researching products or services
entertainment
Knowing what is a Pinterest board, is also being aware of typical Pinterest boards that work very well involve:
quotes
seasonal looks
gifts
famous people (who establish trends)
interests
trends
top pins
how to’s, tips
books / movies / magazines
recipes
best of’s
infographics
calendars, events
shops
fun, jokes, entertaining content
Now that you know what is a Pinterest board, you also understand that there is a large variety of boards, and the beauty of it is that you aren’t limited to any number of Pinterest boards. You can have all of the above if you know that’s what your audience is looking for!
Pinterest is a great search engine to visually see the type of content people are looking for. So the easiest of the ways to start understanding Pinterest board ideas is to look at Pinterest categories.
Pinterest categories are people major areas of interest on Pinterest. They can change over time. Pinterest categories help users find content suggestions really fast.
In themselves, they are a powerful Pinterest concept, because Pinterest categories help drive a different search behaviour than in Google:
In Google, you typically type a very specific question to find what you are looking for.
In Pinterest, many users frequently get suggested content that fits their interest. And that’s why Pinterest enables so many small brands, like you, to be found!
Here are the Pinterest categories (note they change depending on seasonal trends):
By clicking on a specific category, you access a range of suggestions from Pinterest to discover:
certain Pinterest profiles
featured articles
top 10 idea pins on the category
popular topics of the category
top searches for the category
popular pins
These are all gold for you and your audience research.
It gives you a real understanding of what people are searching for. It is a great way to start brainstorming what your own Pinterest board ideas can be.
So now you’re very clear on what is a Pinterest board AND you are starting to have a bunch of Pinterest board ideas! Well done!!
This is your first step to setting up an attractive set of boards on Pinterest.
Your second step is to search for Pinterest board name ideas. You might have been thinking of just using some of the board names you have come across. That’s fine. However, if you are reading this blog, you quite certainly know by now that there is more to it than that.
I’m assuming in this blog that you understand your niche, their struggles and dreams. That’s an essential that you need to have explored beforehand. By understanding this, you already have a good view of the type of content that your niche is interested in.
So now, on to how to get Pinterest board name ideas.
The best way is simple: the Pinterest search bar.
Really????
Yes!!! The Pinterest search bar will suggest the most searched topics once you start typing a word. And that’s again GOLD.
This will help you sooooooo much!
It provides you with Pinterest keywords related to top searches. Just use what you feel best fits your niche and board.
You can type a few more words in the search bar to make your Pinterest board name ideas more specific.
With this simple technique, you can have a great range of Pinterest board name ideas.
I promised it was simple. You’ve got this!
Knowing what is a Pinterest board also involves understanding what it shouldn’t be!
I’m going to make this super simple again.
Avoid clever, obscure names for your Pinterest boards name ideas.
Use keywords from the Pinterest search bar for your Pinterest board name ideas.
Use to a maximum the number of characters allow by Pinterest to name your boards. That's very valuable real estate on Pinterest.
Here are a couple of examples.
While these are better examples of Pinterest board ideas, notice how there is still a Pinterest board name that’s far from optimised for searches.
There are more sophisticated ways to identify keywords and Pinterest board ideas to truly optimise your Pinterest SEO, which is a way to describe your Pinterest discoverability, however, to get you started, you can’t go wrong with this.
My top advice is not to randomly name your Pinterest boards. Use Pinterest keywords.
Why?
Always remember that Pinterest is a search engine so understanding what is a Pinterest board is knowing that your Pinterest boards can only be found if your Pinterest board name ideas have a high volume of searches and relate naturally to the content on your Pinterest profile.
Pinterest gives you the possibility to create your own sections inside a Pinterest board. This can help find your pins easier.
See below an example of a Pinterest board organised with sections.
I can hear you asking…
No, you don’t necessarily have to create sections in all your Pinterest boards. You can even choose not to create Pinterest board sections at all. It’s a personal choice, not something that you have to do.
In terms of what boards appear earlier on your Pinterest profile, it’s also your choice. You can move your Pinterest boards around as you wish.
It always makes sense you put your most important Pinterest boards ideas first, so that anyone discovering your Pinterest profile can see your most strategic content first. Can you see how you’re expanding fast your knowledge of what is a Pinterest board?!!! 🙌
Once you’ve mastered what is a Pinterest board, you’ve decided on your Pinterest board ideas and started creating your Pinterest boards, as always anywhere related to content, include high value and high quality content. Always remember the basics:
inspire
offer solutions to your audience struggles.
educate
entertain
Typically you want to have a minimum of 25-50 pins on each Pinterest board and maintain a regular activity of fresh pinning.
Look at your Pinterest analytics and decide what your audience likes and reinforce that content.
Understand the trends and seasonalities in your niche.
Obviously Pinterest SEO makes a real difference to the results of your board. So to go beyond knowing what is a Pinterest board, if you want to learn more about Pinterest SEO, check out my blog Pinterest Keyword Tool For Pinterest SEO Success And Other Great Tools:
I don’t want to stop at just explaining what is a Pinterest board… Nothing better like seeing examples!
I’ve included various examples of boards here so that you see a range of different approaches to Pinterest board ideas in different niches.
Follow the best practice guidance I included before and make your Pinterest board ideas your own. The more you deliver your own twist to your boards, the more you’ll see your followers and your audience grow.
Here is a carousel with inspiring Pinterest boards in different niches (travel, food, home decor):
You’re making great progress! Take a sip of your favourite drink to celebrate!
You know now soooo much more than what is a Pinterest board. So time to get doing something super fun and useful!
An inspo board in Pinterest is soooo easy to put in place with Pinterest!
Come up with your Pinterest board idea for your inspo board
Choose a SEO friendly Pinterest board name idea using the Pinterest search bar
Search content on Pinterest that relates to your inspo board
Re-save the pins, including elements like:
Photos or videos
Textures
Fonts
Colour palettes
Quotes, books or magazines
Furniture, fashion, objects that relate to the overall feeling
Pins with known people with the same vibe
Graphics and icons
Here is an example of an inspo board.
Why would you want to create an inspo board?
Pinterest inspo boards are a very easy way to communicate your concept to others. They just need to access your Pinterest inspo board.
They also help you collate common elements that you like to sketch initial project designs.
They are great to shape your brand.
Anytime.
It’s great to start your Pinterest profile and create plus populate it with at least 10 Pinterest boards.
Knowing what is a Pinterest board is also understanding that you can have as many Pinterest boards as you want.
But remember, keep at least 25 pins in each and be consistent adding fresh content.
Absolutely!
And that’s the power of what is a Pinterest board and can facilitate.
Do you remember the list of typical boards that are found on Pinterest? Yes, you can:
your shop
your products (even if you haven’t got a website yet)
your affiliate marketing products
your freebies
your blog / podcast / videos
Exciting isn’t it?
My main tip is to create value content so that people have a reason to click or save your pin. There is plenty of content on Pinterest, so make it irresistible for someone to get engaged with your Pinterest board.
Pushy sales without delivering value doesn’t work.
So up level your marketing on Pinterest. My advice: use content marketing to create a solid base of super fans who will grow your audience, your list and your business.
Don’t forget to get my 14 Pinterest Secrets that 10x my Email List for Free to grow your online business with Pinterest.
What next?
Pinterest is a real jewel for online entrepreneurs.
Wouldn’t you have wanted to jump on Google years back, before it got super crowded and very difficult to rank in? Well, Pinterest is your new Google! So don’t hesitate to keep on learning about Pinterest, well beyond what is a Pinterest board.
Before you go, please tell me:
It is an absolute privilege to hang around with you! Thanks so much for your time!
I am also on the search to deliver value to you to help you be successful online and enjoy life.
Before you go, don’t forget to watch my FREE Pinterest workshop for you:
Discover 7 amazing reasons why Pinterest will multiply your results.
Learn the strategies that work today on Pinterest (hint, hint! Pinterest has changed).
Build an audience of super fans to grow your list and generate leads.
Monetise your presence on Pinterest with or without a website or a blog in 4 different ways.
Watch it instantly completely for free!
Hi! I’m Isabel
For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about!
My passion: to help you with your online presence and drive business growth through my blog and visuals collections (marketing templates, styled photos & video).
Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management.
I love sharing all these skills with you in my blog.
I am also founder of Agavea Properties, our family holiday rental business. My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.
So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea.
Thanks for being here with me!