The Best Blogging Pinterest Tips and Tricks to Explode Your Traffic for Free - 3 Top Pinterest Traffic Tips for Bloggers to Get More Blog Traffic
If you are not getting enough traffic from Pinterest, read these 3 top Pinterest traffic tips for bloggers to get more blog traffic and monetise your blog quicker:
‘Fresh’ is the word, but why does ‘fresh content’ matter to get traffic to your blog?
Trends & originality: What are people looking for, so you get more blog traffic?
‘Be consistent’ pinning... but how often is that? How should you pin to get more blog traffic?
Full disclosure: This post may contain affiliate links that, at no additional cost to you, I may earn a small commission from.
You are struggling to get traffic from Pinterest...
You hear Pinterest is great for your website traffic but really wonder what is all this fuss as you don’t see how to make it work for you.
You are repining lots but your engagement is sooooo low.
You are truly struggling to get traffic from Pinterest.
You feel lost with all of the things you need to learn to get Pinterest to work well. It all sounds so technical.
You follow and unfollow but no result.
You are creating your pins from widely available pin templates that look great but you’re not getting the results you need.
You feel you spend your day pining in Pinterest for not much.
You are constantly trying to work out how the Pinterest algorithm works and you are always in catch up mode.
But…
.. you believe Pinterest can really explode your blog traffic for free and help monetise your blog. But how?
Keep reading to discover the 3 top Pinterest traffic tips & tricks for bloggers to explode your blog traffic and monetise your blog.
1. ‘Fresh’ is the word, but why does 'fresh content' matter to get traffic to your blog?
There is plenty of advice to be successful in Pinterest. Keywords, boards, seasonality... All important... but what is driving the traffic changes in Pinterest lately? Have you noticed it?
The great emphasis in the latest updates of the algorithm is fresh content.
Why? And what does it mean for you? To understand what this really means, it is important to understand what Pinterest wants to achieve.
First of all, let’s go through a crucial Pinterest concept.
Is Pinterest a social media platform?
Actually, no. Pinterest isn’t really a social media platform. Their main goal isn’t to connect people.
The moment I understood this piece, I truly got so many other key things in Pinterest.
What is key for the platform is to be a source of quality content, kept up to date and relevant. The reason is that Pinterest is a content search engine, a visual one.
While in Google you have to read excerpts of a website after you have typed a search, Pinterest will give you pins, a visual representation including text, for the results of your search.
This helps a faster and more intuitive selection of the content you are looking for.
Pinterest is also an invaluable platform to immediately show looks (home decor, fashion, travel destinations, crafts, ....). This why so many users look for inspiration in Pinterest and will use it to plan purchases.
Yes!!! The beauty of Pinterest is that there is a high percentage of users that are actively searching the platform with a buying intent, early on in their buying process.
And that’s gold… because that’s the ideal time to influence the buying decisions. Hence why Pinterest is a great platform To drive traffic to monetise your blog.
But what does really mean ‘fresh’ content for your pins to get Pinterest blog traffic?
In practical terms, Pinterest favours pins that it has not seen before. New pins.
Does this mean that you need every time to have a new blog, or a new link, or a new product? Not necessarily.
The example below are 2 pins related to the same blog post, my blog on How to plan Unique Blog Ideas for a Whole Year to Reach Your Goal.
By changing how the pins look, it is great for the algorithm as it is fresh content. The additional benefit is that the different designs enable you to test what design and title work best for your audience. It is a sort of A/B test.
2. Trends & originality: What are people looking for so you get more blog traffic?
This is one of the great successes and strengths of Pinterest
You have heard this before, for sure. Go to Pinterest for inspiration. Boards are the places where you keep things (pins) that you find interesting, inspiring.
What’s more, Pinterest is an excellent place to very quickly spot trends.
Pinterest loves trends. It even gives you summaries of the latest trends. Have a look if you never have come across it. Fascinating!
Now you know this too, it is much easier to understand why Pinterest is giving priority to fresh content.
Content is the centre of what Pinterest offer. Quality content is always the aim. The fresher and the more relevant, the more Pinterest can keep content consumers happy.
By having fresh content, Pinterest keeps being relevant for trends. It is also more likely to provide the most up to date content to a search query. All fab.
Is understanding trends the only thing you need?
The Insta example
I know, this is about Pinterest, not Instagram…
In just a couple minutes I am sure you will get this comparison.
So this is why I am talking about Insta when this is all about Pinterest. To give you a relatable example to really get how important it is to be original.
Originality always pays off and this is also very true with Pinterest
Originality sounds like a big word… Don’t worry! It is easier than you think.
Original does not mean you need to find a brand new idea no one has done before.
It does not mean that you need new yoga moves for your audience, or a brand new method for self care, or inventing a new tool to be productive.
Being original starts in Pinterest with something very simple: stop using widely available and frequently used, free stock photos from the big sites...
Let me give you an example.
How many times have you seen a pin using this lovely photo? I absolutely LOVE the photo, the look, the chair… everything. Yes, I was myself tempted to use it too when I discovered it in Canva for the first time!
Word of warning: you would be amazed by how many times it has been used, by many different bloggers, for many different subjects. The result is one that many don’t imagine…
Pinterest recognises photos with an artificial intelligence system. Pinterest is very likely not to see new pins as fresh when they use this photo. What?!! Because it is overused. No longer fresh at all. Pinterest also gets confused as the pins with this photo can relate to many different subjects. So Pinterest may show this pin against pins with completely unrelated subjects.
So what does all of this mean? What can you do?
Do you need to take your own photos every time to be original with your images?
Relax!!!! You don’t.
Not everyone has time to plan, design and take curated, high quality photos. Not everyone has the photo skills to make them look professional. There is a solution.
The no-go zone is all the super frequently used, free stock photos. Many times there are from free templates in Canva or other very large stock photos.
My piece of advice when you don’t take your own photos is to use photos from solo-entrepreneur photographers who offer photos for online business. You have a great choice.
I am delighted to serve you with this, with photos and much more. You can grab my free Visuals Collection with highly curated and customisable Canva pins, including video pins, photos, animations, videos, all created to deliver a memorable and professional brand.
Whatever you decide to use, select sources of stock photos that are not soooo big and established that many use the same photos.
Grab for free today your free Visuals Collection for you to get you started:
Above all, be different by being you
Have you noticed that there are pins you know who they are from? Amazing!!!!
That is your aim.
To refine the design of your pins so that:
They work for your audience.
They look consistent so that your brand becomes recognisable in Pinterest.
Below I have included for you a couple of examples so that you see how to achieve this. These are two great online entrepreneurs, Louise Henry and Five Design Co. Both covered a similar subject, website design, Squarespace and online business blog in general. By the way, I recommend both for their super content!! Just fab!!!!!
Anyway, back to the point, you can always recognise their pins very quickly. They have a consistent and identifiable brand.
Careful!!! The above is not for you to copy the same designs. That would be missing the point.
The idea here is to see the consistency of look in their pins. How colours, graphics, fonts, logo presence, structure of the pin are similar and recognisable.
If you copy someone else’s brand design, you will not differentiate yourself. The point of being original is being different.
Train you eyes to see how people create strong visual brands to get inspired. That’s the way to do it.
By being you, you will build your own brand. So don’t imitate. Just do your thing.
The beauty is in your individuality. Who you are. What you bring. So don’t hide it! It will make you feel better too!! We are never confident when we are trying to be what we are not.
3. ‘Be consistent’ pinning.... but how often is that? How should you pin to get more blog traffic?
So now you know how much Pinterest loves new content but... What are the do’s and don’ts for you to get it right and not get banned from Pinterest.
How often do you need to pin for great web traffic?
The first answer is easy: daily. But what should you be pinning daily?
The ideal combination for Pinterest is to post 1-2 new pins every day.
Let’s be more specific. Let’s take the example of a new blog you’ve just published. The best way in Pinterest is to create 5 brand new pins for your new blog. You will pin those as follows: one every 2 to 3 days in different boards.
And remember, new pins are great when you use different photos and ideally if you change your title. They will be seen as fresh content by Pinterest.
Once you have pinned your 5 pins over a period of a few days (how long you take to do this initial pinning is up to you), wait ideally 6 months before repinning them (and never less than 3 months). This is to avoid being seen as spammy by Pinterest.
How to set up your boards for the right pinning strategy
Giving all of this, it is super handy to have 5 boards related to a similar subject. That will help you pin in different boards when you are promoting something.
Let me give you an example:
Remember to add keywords to your boards titles and descriptions. By adding your keywords, Pinterest can find your content easier when people are doing searches. It is a way to store your pins in a place that you have clearly labelled for Pinterest, so Pinterest is more likely to find and show your pins.
If you look at Pinterest accounts with high volume of monthly unique viewers, they have some in common. They don’t have 10-15 boards… They have many more.
About 100-150 boards will provide plenty of boards to attract traffic. Find subjects that attract your ideal customer, not just related to your website subject. Let me explain through an example.
The whole Pinterest marketing strategy here is to have a wide, but related, range of Pinterest boards to attract viewers to your pins. Your ideal client might find you through any of your boards. If your content is well targeted on their interests, they can follow you and will get to see your core content.
It is therefore super key to have a holistic view of the areas of interest your ideal audience has, so that you drive traffic to your website.
If you don’t, you can make general bets on things that attract wide audience to Pinterest like home decor, food recipes, seasonal gifts and so on…
The more you are clear on your audience interests, the more you will explode your blog traffic in Pinterest.
Don’t hesitate to experiment and look at your traffic data to see what works better in your Pinterest account.
What’s the right combination a fresh pins and repins?
So, we know that a fresh pin is a pin with a new photo, a different title and potentially the same URL. Let’s look at how many pins to pin daily.
The number varies when you research it. Usually it is between 40 and 70. There are 2 aspects related to the volume of pins important to remember:
Do some manual pinning as well as scheduling. Don’t only pin through a scheduler.
Maintain a balance between pinning other’s people content and your own pins.
And above all, remember, consistent, daily, fresh pins are what Pinterest loves.
Your BONUS tip: Be productive & schedule your pins
Avoid getting overwhelmed by the volume of pins you need to do daily in Pinterest. There is no need to do this manually!
I was really hesitant at the beginning, when I started using Pinterest. I thought, ‘I got this! No need to get and learn an extra tool…’
But after a few weeks, I started understanding what is involved to do the necessary volume of pins and repins. So batching and scheduling the work was the way to go.
I then started using Tailwind. What a difference! These are the huge benefits I have discovered by using Tailwind:
I get most of my repins scheduled in the Tailwind platform.
Tailwind warns me if I have already repinned something (so it helps me avoid getting banned).
Tailwind also checks that the repin has the basic information needed by Pinterest: title, description, url.
I am part of great Tribes who give me much bigger exposure.
Tribes are groups of Pinterest users who come together around a theme, and pin each other pins. It is a great concept. I would not be able to reach as many people without it.
So all in all, your productivity is super boosted and your success in Pinterest is accelerated! Super cool!
If you only have 5min, read this!
Now you have in your hands the 3 top Pinterest traffic tips for bloggers to get more blog traffic.
Go and try it today and you will see the results quickly. It is super easy.
Here is a quick summary of the 3 top Pinterest traffic tips for bloggers:
1. Keep your content fresh
Pinterest is a visual content search engine.
Pinterest isn’t a social media platform.
It wants quality content, up to date and relevant.
There is a high percentage of users actively searching the platform with a buying intent.
Pinterest is the ideal platform to influence buying decisions.
To keep your pins fresh use:
a different photo
a different title
a different design from time to time
2. Understand trends & be original
Pinterest is ideal for inspiration.
Pinterest boards are a way to sort out ideas by themes.
Boards enable you to store interesting, inspiring pins you find.
Pinterest is great to quickly spot trends.
Pinterest gives priority to fresh content.
Check out Pinterest Trends section for insights in your area of blogging.
Originality always pays off and this is also very true with Pinterest:
Original does not mean you need to find a brand new idea no one has covered before.
Being original starts in Pinterest with something very simple:
stop using widely available and frequently used, free stock photos from the big sites...
When you don’t take your own photos:
Use photos from solo-entrepreneur photographers that offer photos for online entrepreneurs.
Grab my Free Visuals Collections to get you started!
Above all, be different by being you!
Refine the design of your pins so that:
They work for your audience.
They look consistent so that your brand becomes recognisable in Pinterest.
Look at brands with a very recognisable look in Pinterest:
Do not copy them.
Learn to understand what makes them a strong, visual brand.
Create your own unique look.
Create your own visual brand in your pins:
Decide 5-6 colours you want to use.
Set a consistent look for your website address.
Decide whether to include your logo in your pin.
Establish how you present the text in your pins (chose a couple of fonts).
Decide the type of photos, videos and graphics you use - avoid the overused images!
You don’t necessarily need to do your own photos just use photos that are not very seen in Pinterest.
Remember: the beauty is in your individuality. Who you are. What you bring.
3. ‘Be consistent’ pinning.... Pin daily & optimise your boards
How often do you need to pin for your great web traffic?
Post 1-2 new pins every day.
Create 5 new pins for your new blog. You will pin one every 2 to 3 days in different boards.
Use different photos and ideally change your title.
Wait ideally 6 months before repinning them (never less than 3 months).
How to set up your boards for the right pinning strategy:
Have 5 boards related to a similar subject.
Add keywords to your boards titles and descriptions.
Create about 100-150 boards with:
Subjects that attract your ideal customer related to the core of your blog.
Select wide, related, subjects for your boards.
Have a holistic view of the areas of interest of the audience.
Target with your boards these other areas of interest your audience has (beyond your blog content subjects).
Don’t hesitate to experiment and look at your traffic data for what works best.
What’s the right combination a fresh pins and repins?
Usually pin between 40 and 70 pins per day.
Do some manual pinning as well as scheduling.
Balance between pinning other’s people content and your own pins.
BONUS TIP: Be productive & schedule your pins with Tailwind
Avoid getting overwhelmed by the volume of daily pins.
Batch and schedule your pins with Tailwind.
Use Tailwind Tribes to maximise your pins reach.
Now, time to put it into action and see your blog traffic sky rocket!
What next?
Have fun and create your blog pins today!!! Be you!
You will quickly see the results in your blog traffic.
Don’t forget to tell me:
As always, a million thanks for staying with me until the end of this post. I really appreciate you choosing to read my blog! It is a real privilege to have your time.
Don’t forget to get your Free Visuals Collection if you have not got it yet to help you with your content visuals.
Hi! I’m Isabel
Visual content creation is my passion
The sea is my happy place!
For years and years I have created and produced content, in particular visual content. You can find me very often with my cameras and tripod out and about!
My passion: to help you with your online presence and drive business growth through my blog and visuals collections (marketing templates, styled photos & video).
Ah, I have also worked for 24+ in the corporate world, leading quite a mix: transformation, marketing, coaching, sales, productivity, programme management, investments and product management.
I love sharing all these skills with you in my blog.
I am also founder of Agavea Properties, our family holiday rental business. My husband and I lead it with the passion with one goal in mind: serving our customers to create a memorable holiday experience for them.
So there you have it, that’s me! Ah... I almost forgot, my happy place is by the sea.
Thanks for being here with me!
